- Our Privacy Commitment
- What Information is Collected?
- How is Your Personal Information Used?
- Your Consent
- Information SAFFIRE BLUE Collects Directly From You
- Information SAFFIRE BLUE Collects Automatically
- Does SAFFIRE BLUE Share Information?
- How Does SAFFIRE BLUE Protect Your Information?
- How Can You Verify Your Information?
- When is Your Information Removed?
- Contacting SAFFIRE BLUE
This Policy applies to our Website, in-store pickups, and all other channels in which SAFFIRE BLUE collects and uses your personal information.
At SAFFIRE BLUE, we collect two types of information: personal information and non-personal information. The types of information we collect depends on the nature of your interaction with us.
Personal information is information that can identify an individual or information about an identifiable individual. We may collect personal information such as:
- Your contact information – e.g., name, postal address, telephone number, and email address;
- Your transaction information – e.g., products purchased, method of payment, amount paid, and credit or debit card number.
Non-personal information does not identify you as an individual. For example:
- We may collect certain non-personal data when you visit our website, such as the type of browser you are using or the referring URL; or
- We may collect and summarize customer information in a non-personal, aggregate format for statistical and research purposes.
You may choose not to provide us with your personal information. However, if you make this choice we may not be able to provide you with the product, service, or information that you requested. For example, we can only make a sales transaction under customer account for which your name and address are needed at the least.
Saffire Blue may use your personal information for a number of different business purposes, for example to:
- fulfill your specific requests for products, services or information;
- provide customer support to assist you with your questions or complaints;
- conduct surveys in order to improve our services;
- measure and improve the effectiveness of our website or our marketing endeavours;
- detect and protect against fraud and error;
- track and analyze your purchases and preferences to better understand your product and service needs and eligibility;
- tailor our online content or in-store offerings based on your preferences;
- if you ask us, to offer and promote additional products and services we offer; and
Sometimes you will be asked to give your express consent, such as by checking a box to indicate your consent to receive marketing communications, or by providing your signature to indicate your acceptance of the use and disclosure terms presented on an application form.
Other times, we may obtain your consent implicitly when we can reasonably conclude that you’ve given consent by some action you have taken or an action you have decided not to take. Generally, this occurs where the purpose for use of your personal information would be reasonably apparent to you.
Withdrawing Your Consent
You may notify us at any time that you wish to withdraw or change your consent to our use and disclosure or your information. We will accommodate your request subject to legal and contractual restrictions related to your transactions.
If you have “opted in” or subscribed to one of our newsletters or mailing lists, we will always provide you the opportunity to “opt out” or unsubscribe. For example, each e-newsletter we send to you will include a link or other method to unsubscribe or decline further e-newsletters.
Listed here are some further examples of the ways that we collect personal information directly from you and how we use it.
Our website can be browsed anonymously. However, to engage in certain special features or functions of our website, or to order products and services from our website, you may be asked to provide certain personal information, such as your name, email address, postal address, telephone number, or credit card information. We use this information to create your account, contact and correspond with you about your order, respond to your inquiries, and monitor functions of our website that you choose to use, such as online forums.
Online Forums and Customer Reviews
Certain pages of our website, such as ‘Forums’, facilitate interactive discussions between users and Saffire Blue staff or agents acting on our behalf regarding products available for purchase through the Website. The Customer Review functionality is provided as a rating system that offers you the chance to share your thoughts on a product. These public forums and reviews are accessible to all website visitors so please use discretion when posting information to them and do not post personal information.
Returns and Exchanges
Our goal is to ensure that you are completely satisfied with your purchase and to this end, Saffire Blue offers a Return Policy. For Saffire Blue to continue to offer our Return Policy, we ask for personal information such as your name, address, and telephone number for the purposes of detecting and preventing fraud. You may also be asked to produce photo ID, business identification number or tax identification number for verification purposes only.
Sign-Up for Newsletters or Updates
Saffire Blue also offers a variety of newsletters and promotional communications. Should you choose to enroll we will collect your contact information, such as name and email address. This information will only be used to send you the newsletter and promotional announcements that you have requested.
You may stop receiving newsletters and other forms of electronic marketing communication from our company at any time by following any of the following procedures:
- You may send Saffire Blue an e-mail stating you wish to opt-out of receiving any of our electronic marketing communications.
- You may also do this by clicking the ‘Unsubscribe’ link within any of the electronic newsletters that are sent out to you.
Our subscriber list is never sold or rented to other parties.
Participate in a Contest or Promotion
In some cases, we automatically collect certain information:
When using our website, we may collect the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access our website, the Internet address of the website from which you linked directly to our website, the operating system you are using, the sections of the Web Site you visit, the website pages read and images viewed, and the content you download from the website. This information is used for website and system administration purposes and to improve the website.
The website uses “cookies”, a technology that installs a small amount of information on a website user’s computer to permit the website to recognize future visits using that computer. Cookies enhance the convenience and use of the website. For example, the information provided through cookies is used to recognize you as a previous user of the website, to offer personalized web page content and information for your use, to track your activity at the website, to respond to your needs, and to otherwise facilitate your website experience. You may choose to decline cookies if your browser permits, but doing so will affect your use of the website and prevent you from making purchases on our website.
Website Tracking Information
We may use scripts from third parties which compile tracking information reports regarding website user demographics, website traffic patterns, and website purchases. None of the tracking information in these reports can be connected to the identities or other personal information of individual users.
Links to Other Website
Our website may contain links to other website or Internet resources which are provided solely for your convenience and information. When you click on one of those links you are contacting another website or Internet resource. Saffire Blue has no responsibility or liability for, or control over, those other website or Internet resources or their collection, use and disclosure of your personal information. We encourage you to read the privacy policies of those other websites to learn how they collect and use your personal information.
Saffire Blue does not sell or rent our customers’ personal information to any other party. However, in the normal course of business we may share some of your personal information within our corporate family and with third parties acting on our behalf or as permitted or required by law.
Some of these operations may result in personal information collected by Saffire Blue being stored or processed outside of Canada and, as a result, your personal information may be accessible to law enforcement and regulatory authorities in accordance with the law of these foreign jurisdictions.
For example, we may share personal information with third parties to perform services on our behalf such as: fulfilling online orders, processing non-cash payments, sending marketing communications, servicing products, conducting research surveys, verifying and validating information that you have provided to us, delivering products, and providing customer support services.
Saffire Blue has taken precautions to prevent the fraudulent use of your information on our Website. Saffire Blue has adopted industry standard authentication procedures to ensure your protection while shopping with us online. This includes, but is not limited to, contacting financial institutions or credit reporting agencies to ensure the authenticity of your credit card and to validate your credit card billing information.
Information Shared Amongst Saffire Blue, Affiliates, Subsidiaries and Divisions
Product Safety Recalls
In the event we receive notice from a manufacturer of a product safety recall, we may provide your contact information, limited to name, address, and telephone number, to the manufacturer so that they may notify you of the recall and supply details of any replacement or repair programs. This transfer or your contact information will occur only for recalls that may impact your personal safety or impair the functionality of the product you purchased from us.
Sale or Transfer of All or Part of Saffire Blue
Saffire Blue may disclose your information as permitted or required by law. For example, we may be compelled to release information by a court of law or other person or entity with jurisdiction to compel production of such information. If we have reasonable grounds to believe information could be useful in the investigation of improper or unlawful activity, we may disclose information to law enforcement agencies or other appropriate investigative bodies.
The security of your personal information is a high priority for Saffire Blue. We maintain appropriate safeguards and current security standards to protect your personal information, whether recorded on paper or captured electronically, against unauthorized access, disclosure, or misuse. For example, electronic records are stored in secure, limited-access servers; we employ technological tools like firewalls and passwords; and we ensure our employees are trained on the importance of maintaining the security and confidentiality of personal information.
Saffire Blue is PCI (Payments Card Industry) compliant meaning that all your credit card information is handled, stored and processed within strict protocols and guidelines that have been established by the PCI Security Standards Council.
Our website uses encryption technology, such as Secure Sockets Layer (SSL) from Thawte, to protect your personal information during data transport. SSL encrypts your personal information such as your name, address, and credit card number.
Choosing a Password
When you create an online account on our website, you need to select a personal password. To maximize your level of protection, you should choose at least 5 characters including a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and any account information. Saffire Blue will never send an unsolicited communication asking you for your password or requesting that you update your account credentials.
You may check your information to verify, update, or correct it, and to have any obsolete information removed. If you created an account on our website, you can access and change your online account profile yourself. You can also ask to review any of the information that we have retained, how we have used it, and to whom we have disclosed it at any time by contacting us. Subject to certain exceptions prescribed by law, and provided we can authenticate your identity, you will be given reasonable access to your personal information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate. You may also ask us to change your preferences regarding how we use or disclose your information, or let us know that you do not wish to receive any further communication from us.
We keep your information only as long as we need it for legitimate business purposes and to meet any legal requirements. We have retention standards that meet these parameters. We destroy your information when it is no longer needed, or we remove your personally identifiable information to render it anonymous.
If you have any questions, concerns or complaints about the privacy practices of our organization please contact us at the following:
- Email: firstname.lastname@example.org
- Telephone: 1-519-688-0546
- Toll Free: 1-877-248-1115
- Mail: Saffire Blue Inc., 1444 Bell Mill Sideroad, Tillsonburg, Ontario, N4G 4G9
We will respond to your request or investigate your concern as quickly as we can, but no later than 30 days from the date of receipt of your query.
Important Reminder About E-mail Communications
Please remember that email sent over the public Internet is not secure. If you send an email directly to us from your own email account the contents will not be encrypted. We strongly recommend that you do not send sensitive information (like a credit card number) to us via unencrypted email. Saffire Blue is not responsible for any transmission by you of any personal information over the public Internet.